Top 10 B2B SaaS Companies in Dubai For 2026

Dubai has developed into an important regional base for B2B software companies building cloud platforms for HR, finance, retail, restaurants, travel, payments and business operations. Instead of purchasing traditional on-premise software, businesses can now subscribe to SaaS platforms and access software through the cloud while receiving continuous product updates.

For UAE businesses, B2B SaaS can help reduce manual administration, centralise operational data and automate processes such as payroll, expense management, accounting, ecommerce orders and financial reporting. SaaS platforms can also be easier to scale because businesses generally add users, modules or locations without implementing an entirely new software system.

Choosing among B2B SaaS companies in Dubai should depend on the actual business requirement, integrations, security, compliance, pricing model and support available within the UAE.

Below are 10 B2B SaaS and cloud-software companies with a documented Dubai presence and platforms designed primarily for business customers in 2026.

1. Bayzat

Bayzat is a Dubai-based B2B SaaS company offering a unified platform for HR, payroll, employee benefits and business spend management. The company has offices in Dubai Investments Park and DIFC and states that more than 4,000 companies use its platform across the GCC.

Its HR software helps businesses manage employee records, attendance, leave, shifts and administrative workflows. Payroll functionality supports salary processing and local compliance, while employees can access workplace services through a self-service platform.

Bayzat also integrates automation and AI into HR operations. Its workflows can automatically route approvals, update employee records and connect information with external ERP, accounting and authentication systems.

Key platform capabilities:

• HR management
• Payroll processing
• Leave and attendance
• Employee benefits
• Spend management
• Workflow automation
• AI-powered HR tools
• Employee self-service
• Business integrations

Bayzat is particularly relevant for medium-sized and larger businesses that want to consolidate several workforce processes within one SaaS platform rather than maintaining separate HR, payroll and employee-service applications.

2. Wafeq

Wafeq is a Dubai-founded cloud accounting and e-invoicing platform designed for businesses, finance teams and professional accountants. The company’s UAE operation is registered as Wafeq FZ-LLC, with a Dubai presence in Dubai Media City.

The platform supports accounting, invoices, purchase orders, expenses, payroll, inventory and more than 40 financial reports. It is designed around Middle East requirements, including UAE VAT, corporate tax and regional e-invoicing compliance.

Businesses can also manage multiple organisations or branches within Wafeq, provide different user permissions and connect external systems through its API.

Key platform capabilities:

• Cloud accounting
• E-invoicing
• Expense management
• Purchase orders
• Payroll
• Inventory
• VAT and corporate-tax reporting
• Multi-branch accounting
• Financial reporting
• API integrations

Wafeq states that more than 18,000 companies use its software across different sectors.

It can be particularly relevant for UAE SMEs and finance teams that need cloud accounting software built around regional tax and compliance requirements rather than adapting an international accounting platform to local processes.

3. Yomly

Yomly is a Dubai-based HR and payroll SaaS company operating from Business Central Towers in Dubai Media City. The platform originated as EmiratesHR and has developed into a wider cloud-based HRMS designed for businesses operating across the GCC and other markets.

Yomly’s platform covers the employee lifecycle from onboarding and records management through payroll, attendance, leave, performance and recruitment.

The software also supports employee self-service, allowing staff to access payslips, submit requests and manage HR-related information without relying entirely on administrative teams.

Key platform capabilities:

• Cloud HRMS
• Payroll software
• Employee onboarding
• Leave management
• Time and attendance
• Applicant tracking
• Shift scheduling
• Performance management
• Expense claims
• Employee self-service

Yomly states that it supports more than 250 companies and around 100,000 daily users across 50+ countries.

The platform is particularly relevant for larger UAE employers with complex payroll, workforce and compliance requirements and for companies that need HR software capable of managing employees across multiple locations or countries.

4. Qashio

Qashio is a Dubai-based B2B financial-technology platform focused on corporate spend management. The company operates as Qashio for Computer Systems CEST LLC from Dubai and provides software designed specifically for businesses rather than individual consumers.

Its platform combines corporate cards with software for expense reporting, receipt capture, approvals, reimbursements and accounting integrations. Businesses can issue cards to employees while setting spending limits and monitoring transactions in real time.

Qashio also uses OCR and automation to reduce manual expense administration and can connect with payroll, accounting and ERP platforms.

Key platform capabilities:

• Corporate cards
• Expense management
• Real-time spend tracking
• Receipt automation
• Approval workflows
• Reimbursements
• Accounting integrations
• ERP integrations
• Business wallets
• Spend reporting

Qashio describes its platform as being built in the UAE and states that it supports thousands of business customers.

It is particularly relevant for finance teams looking to replace company credit-card spreadsheets, petty-cash processes and manual expense reports with a centralised SaaS platform.

5. Pemo

Pemo is a Dubai-based B2B spend-management platform designed primarily for SMEs in the UAE and wider MENA region. Its software combines corporate cards, expense management and accounting automation into a single business platform.

Businesses can issue physical and virtual Mastercard corporate cards, define spending controls and monitor transactions in real time. Employees can upload receipts, while Pemo can automatically match documentation to transactions and categorise expenses.

The platform also connects with accounting systems, helping finance departments reduce manual reconciliation and expense entry.

Key platform capabilities:

• Corporate cards
• Expense management
• Receipt collection
• Spend controls
• Real-time transaction monitoring
• Accounting automation
• AI expense categorisation
• Financial reporting
• Approval workflows
• Accounting integrations

Pemo announced in July 2026 that it served more than 6,000 UAE business customers and had received in-principle approval from the Central Bank of the UAE for a Stored Value Facilities licence.

Pemo is especially relevant for SMEs that want a straightforward SaaS solution for controlling employee expenses and managing company spending.

6. Grubtech

Grubtech is a UAE-born B2B SaaS company specialising in software for restaurants, cloud kitchens and food-service operators. It was founded in 2019 and maintains its headquarters at Ubora Tower in Business Bay, Dubai.

Its platform centralises online orders, point-of-sale integrations, delivery aggregators, kitchen workflows and fulfilment operations.

Restaurants can connect platforms such as Talabat, Careem and other delivery channels to one operational system rather than processing each channel separately.

Grubtech also provides kitchen display systems, delivery coordination and analytics to help restaurant operators monitor order and operational performance.

Key platform capabilities:

• Online order management
• POS integrations
• Delivery-platform integrations
• Kitchen display systems
• Menu management
• Delivery management
• Fulfilment workflows
• Restaurant analytics
• Multi-location management
• Multi-brand operations

Grubtech states that its platform supports more than 10,000 restaurants and has processed hundreds of millions of orders.

It is particularly relevant for restaurant groups, cloud kitchens and multi-location food brands managing large volumes of online orders across several delivery platforms.

7. TPConnects Technologies

TPConnects Technologies is a Dubai-headquartered B2B travel-technology company developing cloud software for airlines and travel sellers. Its headquarters are located at The Baygate Tower in Business Bay, Dubai.

The company develops modern airline retailing technology that helps airlines and travel businesses distribute flights, ancillary products and offers through modern digital channels.

Its products are built around airline retailing standards and API connectivity, allowing airlines and travel sellers to move beyond traditional distribution systems.

TPConnects provides solutions such as Astra for airlines and Iris for travel sellers, helping businesses manage content, distribution and booking-related processes through cloud technology.

Key platform capabilities:

• Airline retailing software
• Travel-seller platforms
• NDC technology
• Airline distribution
• Booking technology
• Travel APIs
• Offer management
• Content aggregation
• Airline integrations
• Travel ecommerce

TPConnects is particularly relevant as an example of vertical B2B SaaS from Dubai because it serves a specialised enterprise industry rather than offering generic business software.

Businesses operating airlines, travel agencies or travel platforms can use its technology to modernise digital distribution and customer booking experiences.

8. DTEK.ai

DTEK.ai, formerly known as Dukkantek, is a Dubai-headquartered retail-technology company using artificial intelligence, machine learning and computer vision to improve store operations. Its headquarters are located in Jumeirah Lakes Towers, Dubai.

The company initially focused on digitising retail operations and has expanded its technology around AI-powered retail workflows.

Its solutions can help physical retailers reduce operational inefficiencies by using computer vision and software to monitor in-store activities and automate tasks that would otherwise require manual intervention.

Key platform capabilities:

• Retail SaaS
• Computer vision
• AI-powered checkout
• Retail automation
• Store operations technology
• Inventory-related intelligence
• Operational analytics
• Retail workflow optimisation
• Machine learning
• Physical-store digitisation

The business was founded in 2021 and has developed from a Dubai retail-tech startup into a wider software business serving retailers across the region.

DTEK.ai can be particularly relevant to supermarkets, convenience stores and other physical retailers looking to introduce AI and SaaS tools into traditionally manual store processes.

9. Retailhub

Retailhub is a Dubai-built B2B SaaS and operational-AI company serving grocery retailers, ecommerce aggregators and consumer-goods brands. Its primary Dubai location is at One Central, Dubai World Trade Centre.

The platform converts physical shelf conditions into real-time operational data. Retailers can use this information to identify out-of-stock products, improve online assortments and reduce problems where digital inventory does not match what is actually available in stores.

Retailhub’s current platform uses AI agents and shelf imagery to provide real-time retail-execution intelligence rather than relying only on delayed inventory reporting.

Key platform capabilities:

• Retail intelligence
• AI shelf monitoring
• Inventory visibility
• Out-of-stock detection
• Retail execution analytics
• CPG analytics
• Ecommerce assortment intelligence
• Operational AI
• Stock availability insights
• Retail data automation

Retailhub is partnered with businesses operating in grocery and delivery and describes itself as built in Dubai.

It is particularly relevant for retailers and consumer-goods companies that want SaaS and AI to improve real-world store execution rather than only managing online transactions.

10. NymCard

NymCard is a payments-infrastructure software company with a major UAE operation in Dubai Media City. Its B2B platform is built for banks, fintech companies and enterprises that need to launch or modernise payment products.

Its core platform, nCore, combines card issuing, money movement, settlement, reconciliation, lending infrastructure and financial-crime capabilities within one technology environment.

Instead of businesses integrating separate providers for card processing, fraud controls and settlement, NymCard provides an API-driven infrastructure layer that can support multiple financial products.

Key platform capabilities:

• Card issuing infrastructure
• Payment APIs
• Money movement
• Settlement
• Reconciliation
• Lending infrastructure
• Fraud and financial-crime tools
• Digital wallets
• Embedded finance
• Commercial payments

NymCard serves banks, fintechs, telecommunications companies, retailers, marketplaces and other organisations developing financial products.

It is particularly relevant to the enterprise end of the Dubai B2B SaaS and software-platform market, where customers require regulated financial infrastructure rather than standard subscription productivity tools.

B2B SaaS Cost in Dubai

The cost of B2B SaaS software in Dubai varies significantly depending on the category, number of users, business size, modules, transaction volumes and required integrations.

B2B SaaS Type	Typical Pricing Range
Basic SME SaaS tool	AED 50–300/month
Accounting SaaS	AED 100–700/month
Spend-management software	Free–AED 1,500+/month
HR and payroll software	AED 10–50+ per employee/month
CRM or workflow SaaS	AED 100–1,000+/month
Restaurant SaaS	AED 300–2,500+ per location/month
Retail SaaS	AED 500–5,000+ per month
Enterprise SaaS platform	AED 5,000–50,000+ per month
Enterprise implementation	AED 20,000–250,000+
Custom integrations	AED 5,000–100,000+

These figures are indicative budgeting ranges rather than fixed prices charged by every company listed above.

Some Dubai SaaS companies publish clearer subscription pricing. Pemo, for example, currently offers a free Starter plan, a Premium plan at AED 399 per company per month, and an Enterprise plan starting at AED 1,500 per month.

Qashio has also published Dubai SME promotional pricing, including plans where eligible businesses can receive discounted or free access depending on programme eligibility.

Enterprise SaaS products such as Bayzat, Yomly, Grubtech, TPConnects and NymCard generally require customised pricing because costs depend on employees, locations, modules, transactions or integration requirements.

Conclusion

Dubai’s B2B SaaS ecosystem now covers a wide range of business functions, including HR, payroll, accounting, spend management, restaurant operations, retail intelligence, travel technology and financial infrastructure.

The right B2B SaaS company in Dubai depends on the problem a business needs to solve. HR teams may prioritise workforce management and payroll, finance departments may need accounting or expense automation, while retailers and restaurants may require industry-specific platforms.

Businesses should compare pricing, integrations, data residency, security, local compliance and customer support before committing to a platform. It is also important to calculate the total cost of ownership, including implementation, migration, integrations and additional modules rather than comparing monthly subscription prices alone.

A SaaS platform provides the greatest value when it removes manual processes and integrates effectively with the software the company already uses.

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FAQs

1. What is a B2B SaaS company?

A B2B SaaS company develops cloud-based software that other businesses access through a subscription, usage-based fee or enterprise contract. Examples include HR software, accounting platforms, CRM systems, expense-management tools and industry-specific operational software.

2. How much does B2B SaaS software cost in Dubai?

Basic SaaS products may cost AED 50–500 per month, while larger HR, finance or operational platforms can cost several thousand dirhams per month. Enterprise SaaS pricing is often customised according to users, locations, modules and transaction volume.

3. Which types of B2B SaaS are commonly used by UAE businesses?

Common categories include HR and payroll, accounting, CRM, corporate expense management, ecommerce, restaurant technology, retail analytics, workflow automation, cybersecurity and cloud business applications.

4. What should businesses check before choosing a SaaS platform?

Businesses should compare features, pricing, integrations, security certifications, data hosting, local compliance, customer support, API availability, contract terms and how easily company data can be exported if the platform is changed later.

5. What is the difference between SaaS and custom software?

SaaS is a ready-made cloud product shared across many business customers and usually paid for through a recurring subscription. Custom software is developed specifically for one organisation and provides greater flexibility but usually requires a larger initial development investment.